PR Value
Enter the details of your PR coverage.
Advertising value equivalent
$0
Total impressions: 0
Total impressions
0
AVE (without multiplier)
$0
AVE (with multiplier)
$0
Value per mention
$0
Cost per impression
$0
Campaign ROI (if cost $5,000)
0%
Worked example
With the default inputs shown below, this calculator returns the following results:
| Input | Value |
|---|---|
| Number of media mentions | 10 |
| Average circulation/views per mention | 50000 |
| CPM (cost per 1,000 impressions) ($) | $25 |
| PR multiplier (credibility factor) | 2x — Good credibility |
| Result | Value |
|---|---|
| Advertising value equivalent | $25,000 |
| Total impressions | 500,000 |
| AVE (without multiplier) | $12,500 |
| AVE (with multiplier) | $25,000 |
| Value per mention | $2,500 |
| Campaign ROI (if cost $5,000) | 400% |
Values shown are produced by this page in your browser; change any input to update them.
How to use the PR Value
- Number of media mentions — default 10
- Average circulation/views per mention — default 50000
- CPM (cost per 1,000 impressions) ($) — default $25
- PR multiplier (credibility factor) — default 2x — Good credibility
- Press Calculate to update the results instantly.