Funnel Analysis
Enter the number of leads at each stage and your average sale value.
Overall conversion rate
0%
Total revenue: $0
Total revenue
$0
Visitor to sale
0%
Lead to qualified
0%
Qualified to proposal
0%
Proposal to close
0%
Revenue per visitor
$0
Worked example
With the default inputs shown below, this calculator returns the following results:
| Input | Value |
|---|---|
| Visitors / leads | 10000 |
| Interested / engaged | 2000 |
| Qualified leads | 500 |
| Proposals / quotes | 200 |
| Closed sales | 80 |
| Average sale value ($) | $1,000 |
| Result | Value |
|---|---|
| Overall conversion rate | 0.80% |
| Total revenue | $80,000 |
| Visitor to sale | 0.80% |
| Lead to qualified | 25.0% |
| Qualified to proposal | 40.0% |
| Proposal to close | 40.0% |
Values shown are produced by this page in your browser; change any input to update them.
How to use the Funnel Analysis
- Visitors / leads — default 10000
- Interested / engaged — default 2000
- Qualified leads — default 500
- Proposals / quotes — default 200
- Closed sales — default 80
- Average sale value ($) — default $1,000
- Press Calculate to update the results instantly.