App Revenue Calculator
Enter DAU, conversion and monetisation rates to see net revenue.
Monthly net revenue
β
Enter values above
Paying subscribers
β
Subscription revenue
β
Ad revenue
β
Revenue per user (ARPU)
β
Annual net revenue
β
Worked example
With the default inputs shown below, this calculator returns the following results:
| Input | Value |
|---|---|
| Daily active users | 10000 |
| Paid conversion rate (%) | 2 |
| Monthly subscription price ($) | 4.99 |
| Ad revenue per user per month ($) | 0.05 |
| Monthly churn (%) | 8 |
| Store commission (%) | 30 |
| Result | Value |
|---|---|
| Monthly net revenue | $1,199 |
| Paying subscribers | 200 |
| Subscription revenue | $699 |
| Ad revenue | $500 |
| Revenue per user (ARPU) | $0.12 |
| Annual net revenue | $14,383 |
Values shown are produced by this page in your browser; change any input to update them.
How to use the App Revenue Calculator
- Daily active users β default 10000
- Paid conversion rate (%) β default 2
- Monthly subscription price ($) β default 4.99
- Ad revenue per user per month ($) β default 0.05
- Monthly churn (%) β default 8
- Store commission (%) β default 30
- Press Calculate to update the results instantly.
Frequently asked questions
Roughly 2β5% of active users pay. Productivity and health apps often reach the top of that range; games are usually lower but monetise harder through in-app purchases.
Churn eats into the subscriber base every month, so a steady-state subscriber count is roughly monthly acquisitions divided by churn. A high churn rate means you must keep acquiring just to stand still.
Apple and Google take between 15% and 30% of subscription revenue depending on revenue tier and tenure. Enter the rate that applies to you so the net figure is realistic.